To celebrate the 40th anniversary of its signature Greyhound logo, Trussardi has teamed up with Japanese illustrator Yuko Shimizu and Director and visual effects master James Lima to produce Sky Watcher,a short animated film set around Milan. Supervising the music was British musician and record producer Steve Mackey, former member of the cult britpop band Pulp.
- It's nice to see a fashion film not necessarily linked to clothing and more a celebration of a brand using the medium of animation.
https://vimeo.com/144620281
HIPPOPOLIS
Hermes fashion film where the print comes to life
- Again a nice short form having fun with the brand's aesthetics rather than 'girl in flirty dress hanging out in a meadow' boring fashion films.
https://vimeo.com/94005508
Valentino Camubutterfly
A short stop-motion animation film called Camubutterfly that encapsulates its pre-fall 2014 collection.
Vogue Paris refers to it as mesmerising, and rightly so as each item appears camouflaged against the butterfly background that also remains behind.
The video was shared to the Valentino Facebook page with the caption: “A kaleidoscope of butterflies”.
A further post, read: “Hidden in each colorful butterfly image is an even more colorful and unique Camubutterfly print item of clothing. Look very closely and you will slowly see appear in front of your very eyes dresses, coats and pants hidden in the print. This unique butterfly motif has been exclusively designed for the Maison and has been applied to feathers, brocade, macramè, organza, chiffon and even neoprene. Who needs monotone when you can have Camubutterfly print?”
- Love the use of the pattern as camouflage exploring the collection's colours and textures.
https://vimeo.com/130105496
REBEL
- Great use of stop motion for a dark slightly weird concept of just guys wanting to beat people up. Seems a bit regressive for the stereotypes around boys.
https://vimeo.com/73192234
Brave New World by Reed + Radar
- Claims to be the first fashion film made from the Unreal game engine. Usually associated with gamers and all virtually made this is an interesting experiment into fashion and the gaming world. I like the concept but the film itself is way too long and boring (not that these are mutually exclusive).
Taking the couple the entire summer to complete, the project was a real labor of love, with everything crafted by the pair and the models integrated as performers in this circus world, from a miniature girl in a jar to a psychic, even a giant woman busting some Vivienne Westwood. And of course clowns, plenty of clowns. "From dirt and wood textures to circus tents and the performers this world has been hand sculpted by us." they say.
http://thecreatorsproject.vice.com/en_uk/blog/reed-rader-brave-new-world-fashion-film-unreal-engine
Proenza Schouler film
Creative Director: Kate McCollough
Second Life Animation: Tikaf Viper
Second Life Clothing: Agatope Carter Lane
- Another gaming fashion film where they made a the models wear the latest collection. Loses my interest a bit in the middle but an exciting innovative experience.
Miu Miu gets animated
Film by Molly Schiot
The LA-based artist and filmmaker Molly Schiot brings the stripes and polka dots of Miu Miu’s resort collection to life in a charming animated film chosen by The IdeaLists who sent out an open call to directors to submit treatments for a fashion short.
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